According to Forrester Research (Groundswell) 2009 report. Explanation of terms (levels on ladder) is given in the following presentation:
Social Technographics Explained
View more presentations from jbernoff.
Wednesday, August 26, 2009
Social Technographic Profiles by Age, Sex and Country
According to Forrester Research (Groundswell) 2009 report. Explanation of terms (levels on ladder) is given in the following presentation:
Health and the Mobile Phone
This paper provides an overview of the implications of this trend for the delivery of healthcare services. In addition to addressing how mobile phones are changing the way health professionals communicate with their patients, a summary is provided of current and projected technologic capabilities of mobile phones that have the potential to render them an increasingly indispensable personal health device. Finally, the health risks of mobile phone use are addressed, as are several unresolved technical and policy-related issues unique to mobile phones. Because these issues may influence how well and how quickly mobile phones are integrated into health care, and how well they serve the needs of the entire population, they deserve the attention of both the healthcare and public health community.
Tuesday, August 25, 2009
Research Trove: Patients’ Online Data
NYTimes piece
"After Amy Farber learned she had the rare and fatal disease called LAM in 2005, she became determined to increase and speed up research into her illness with the hope of finding a cure in her lifetime.
Dr. Farber, now 39, was a law student with a doctorate in anthropology who was about to start a family. She quit law school and founded the LAM Treatment Alliance to raise money and connect a network of scientists around the world to research this mysterious disease, which destroys young women’s lungs.
To her dismay, she says, she encountered a cumbersome research system fraught with obstacles to collaboration and progress — one that failed to focus on patient needs... That led her to Frank Moss, director of the Massachusetts Institute of Technology Media Laboratory, and a new collaboration between her group and the Media Lab: LAMsight, a Web site that allows patients to report information about their health, then turns those reports into databases that can be mined for observations about the disease.."
"After Amy Farber learned she had the rare and fatal disease called LAM in 2005, she became determined to increase and speed up research into her illness with the hope of finding a cure in her lifetime.
Dr. Farber, now 39, was a law student with a doctorate in anthropology who was about to start a family. She quit law school and founded the LAM Treatment Alliance to raise money and connect a network of scientists around the world to research this mysterious disease, which destroys young women’s lungs.
To her dismay, she says, she encountered a cumbersome research system fraught with obstacles to collaboration and progress — one that failed to focus on patient needs... That led her to Frank Moss, director of the Massachusetts Institute of Technology Media Laboratory, and a new collaboration between her group and the Media Lab: LAMsight, a Web site that allows patients to report information about their health, then turns those reports into databases that can be mined for observations about the disease.."
Junior physician's use of Web 2.0 for information seeking and medical education: A qualitative study
Junior physician's use of Web 2.0 for information seeking and medical education: A qualitative study: "Abstract: Background: Web 2.0 internet tools and methods have attracted considerable attention as a means to improve health care delivery. Despite evidence demonstrating their use by medical professionals, there is no detailed research describing how Web 2.0 influences physicians’ daily clinical practice. Hence this study examines Web 2.0 use by 35 junior physicians in clinical settings to further understand their impact on medical practice.Method: Diaries and interviews encompassing 177 days of internet use or 444 search incidents, analyzed via thematic analysis.Results: Results indicate that 53% of internet visits employed user-generated or Web 2.0 content, with Google and Wikipedia used by 80% and 70% of physicians, respectively. Despite awareness of information credibility risks with Web 2.0 content, it has a role in information seeking for both clinical decisions and medical education. This is enabled by the ability to cross check information and the diverse needs for background and non-verified information.Conclusion: Web 2.0 use represents a profound departure from previous learning and decision processes which were normally controlled by senior medical staff or medical schools. There is widespread concern with the risk of poor quality information with Web 2.0 use, and the manner in which physicians are using it suggest effective use derives from the mitigating actions by the individual physician. Three alternative policy options are identified to manage this risk and improve efficiency in Web 2.0's use."
Monday, August 24, 2009
Subscribe to:
Posts (Atom)
Posts
