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Saturday, October 17, 2009
Q&A with Rory Sutherland: An advertarian's take on the world
Q&A with Rory Sutherland: An advertarian's take on the world: "
a couple of extracts (full transcipt available at link):
The TED Blog caught up with ad man Rory Sutherland the evening before we posted his TEDTalk. Drawing on the work of behavioral economists, Nobel Prize winners and others, he talked at length about his personal philosophy of Advertarianism, about President Obama and the healthcare debate, and even threw in some analysis on the future of media use and advertising. Not bad, considering it was well past bedtime in the UK.
a couple of extracts (full transcipt available at link):
It’s not that marketing-driven or advertising-led solutions can solve everything. That’s absolutely not true. What seems strange to me, though, is that people don’t at least try them first. Instead, governments try to solve their problems by compulsion. My view is that we should try and solve the problem by persuasion, and if that fails we can try compulsion or harder-level nudging. For this reason, I think the book Nudge is one of the most important books of the last five to ten years.
I think Paul Romer has the answer, in truth. I thought Paul Romer’s speech at TED was actually magnificent. The idea of charter cities: absolutely fascinating. To change something at a national level is impossible. What you need to do is create cities that operate on new models and new institutions, and trial the new thing at that scale and then, effectively, let it spread outwards. That’s an interesting question, whether you should try it state by state in some form.
Friday, October 16, 2009
Thursday, October 15, 2009
Wednesday, October 14, 2009
Tuesday, October 13, 2009
Monday, October 12, 2009
Sunday, October 11, 2009
Liverpool improves patient entertainment
Liverpool improves patient entertainment: "Liverpool Women'sNHS Foundation Trust is deploying a new entertainment solution to systems at patient bedsides that also enable its clinicians to access its patient information system."
Friday, October 9, 2009
Tuesday, October 6, 2009
Monday, October 5, 2009
Adobe Flash and the iPhone
Adobe Shows Off Flash Apps For iPhone. Yes, You Read That Right.: "
More information is available here and soon, also here.
These are the example applications that you can test now if you have an iPhone or iPod Touch (any model):
Direct links:
Basically, Flash Pro CS5 allows developers to use Flash technologies to develop content for iPhone and iPod Touch devices that were previously closed to them. The Flash developer tool converts Flash apps into ones that can work on the iPhone, since the iPhone still does not support Flash. So this is a workaround. But developers can write new code or reuse existing web content to build applications for the devices, and because the source code and assets are reusable across the Flash Platform runtimes (Adobe AIR and Flash Player) it is aimed to also give developers a way to more easily target other mobile and desktop environments.
Note that this does not mean you’ll be able to watch Flash-based web content on your iPhone just yet:
The new support for iPhone applications in the Flash Platform tooling will not allow iPhone users to browse web content built with Flash technology on iPhone, but it may allow developers to repackage existing web content as applications for iPhone if they choose to do so. Flash Player uses a just-in-time compiler and virtual machine within a browser plug-in to play back content on websites. Those technologies are not allowed on the iPhone at this time, so a Flash Player for iPhone is not being made available today. Flash Professional CS5 will enable developers to build applications for iPhone that are installed as native applications. Users will be able to access the apps after downloading them from Apple’s App Store and installing them on iPhone or iPod Touch.More information is available here and soon, also here.
These are the example applications that you can test now if you have an iPhone or iPod Touch (any model):
Direct links:
Chroma Circuit
Trading Stuff
Ficklebox
Just Letters
South Park
That Roach Game
Red Hood
Thursday, October 1, 2009
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